Author Question: _____ reach is based on the idea that an advertising schedule is effective only if it does not reach ... (Read 51 times)

geodog55 · **on:** Jun 29, 2018

_____ reach is based on the idea that an advertising schedule is effective only if it does not reach members of the target audience too few or too many times.
a. Effective
b. Practical
c. Balanced
d. Exact
e. Exposed

Question 2

Technological advances in marketing bring with them increased ability to serve consumers but also at the risk of _____.
a. competitive espionage
b. invading privacy
c. increased costs
d. losing competitive advantage
e. technological breakdowns