_____ reach is based on the idea that an advertising schedule is ...

[geodog55]

_____ reach is based on the idea that an advertising schedule is effective only if it does not reach members of the target audience too few or too many times.
 a. Effective
  b. Practical
  c. Balanced
  d. Exact
  e. Exposed

Question 2

Technological advances in marketing bring with them increased ability to serve consumers but also at the risk of _____.
 a. competitive espionage
  b. invading privacy
  c. increased costs
  d. losing competitive advantage
  e. technological breakdowns

[jaykayy05]

Answer to Question 1

a

Answer to Question 2

b

[geodog55]

Thanks for the timely response, appreciate it

[nanny]

TYSM