Author Question: Social media sites can provide all of the following types of marketing information except _____. a. ... (Read 204 times)

charchew · **on:** Jun 29, 2018

Social media sites can provide all of the following types of marketing information except _____.
a. consumer feedback
b. market share
c. brand sentiment
d. product improvement ideas
e. competitive insights

Question 2

Though not shown in the Brand Adoption Process Model, _____ (a form of free advertising) also plays a significant role in facilitating brand awareness.
a. public relations
b. sales promotion
c. personal selling
d. word-of-mouth communication
e. on-line advertising