Which of the following is true about the target market's evaluation of price?
A) The importance of price depends on the unemployment rate.
B) The importance of price depends on the type of product.
C) The importance of price does not depend on the target market.
D) The target market's perception of value combines a product's price and size attributes.
E) The target market's perception of value combines a product's price and availability attributes.
Question 2
You are the marketing manager for a multistate auto dealership in the southeast United States. It is that time of year when your fleet of autos goes through a major model year change. You are putting the final touches on your pricing strategy to facilitate this change in your inventory of autos.
Which of the following pricing strategies will you use to facilitate this model year change?
A) Negotiated pricing
B) Secondary-market pricing
C) Differential pricing
D) Random discounting
E) Periodic discounting
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