The difference between consumer sales promotion methods and trade sales promotion methods is
A) with consumer sales promotion, marketers try to persuade retailers to carry their products.
B) with trade sales promotion, marketers focus on trading with consumers.
C) consumer and trade sales promotions aim at retailers, but only trade sales promotions aim at wholesalers.
D) consumer sales promotions focus on getting consumers to buy their products, whereas trade sales promotions focus on getting wholesalers and retailers to buy.
E) trade sales promotions attempt to persuade people to buy at particular stores, whereas consumer sales promotions focus on persuading people to buy particular products.
Question 2
Which of the following best illustrates how a firm can use a symbol to make an intangible product more tangible?
A) McDonald's arches
B) Mercedes Benz emblem
C) Nike swoosh
D) Traveler's Insurance umbrella
E) Arrows on Wrigley gum packages
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