Answer to Question 1
Marketers often use sales promotion to facilitate personal selling, advertising, or both. Sales promotion can increase sales by providing extra purchasing incentives. Many opportunities exist to motivate consumers, resellers, and salespeople to take desired actions. Some kinds of sales promotion are designed specifically to stimulate resellers' demand and effectiveness, some are directed at increasing consumer demand, and some focus on both consumers and resellers. Regardless of the purpose, marketers must ensure that sales promotion objectives are consistent with the organization's overall objectives, as well as with its marketing and promotion objectives. When deciding which sales promotion methods to use, marketers must consider several factors, particularly product characteristics (price, size, weight, costs, durability, uses, features, and hazards) and target market characteristics (age, gender, income, location, density, usage rate, and shopping patterns). How products are distributed and the number and types of resellers may determine the type of method used. The competitive and legal environment may also influence the choice.
Answer to Question 2
True
The patient and his family meet with the nurse to discuss progress on the patient care plan.
Identify the structures shown below by filling in the blanks.
Doty's data show a very rapid drop in late adulthood in the ability to identify smells
Economic objectives of firms
Identify the variable representing each described quantity in the equation
Identify the junction nodes in the circuit shown in Figure 21-1.