Identify and discuss some of the key objectives in using sales ...

[nenivikky]

Identify and discuss some of the key objectives in using sales promotion.

Question 2

Many people now seek recommendations from social media friends before conducting other kinds of searches.
 
 Indicate whether the statement is true or false

[CAPTAINAMERICA]

Answer to Question 1

Marketers often use sales promotion to facilitate personal selling, advertising, or both. Sales promotion can increase sales by providing extra purchasing incentives. Many opportunities exist to motivate consumers, resellers, and salespeople to take desired actions. Some kinds of sales promotion are designed specifically to stimulate resellers' demand and effectiveness, some are directed at increasing consumer demand, and some focus on both consumers and resellers. Regardless of the purpose, marketers must ensure that sales promotion objectives are consistent with the organization's overall objectives, as well as with its marketing and promotion objectives. When deciding which sales promotion methods to use, marketers must consider several factors, particularly product characteristics (price, size, weight, costs, durability, uses, features, and hazards) and target market characteristics (age, gender, income, location, density, usage rate, and shopping patterns). How products are distributed and the number and types of resellers may determine the type of method used. The competitive and legal environment may also influence the choice.

Answer to Question 2

True

[nenivikky]

Excellent

[debra928]

Gracias!