After the target audience for an advertising campaign has been identified and analyzed, marketers should then proceed by
A) creating the advertising platform.
B) determining the financial resources available.
C) defining the advertising objectives.
D) developing a media plan.
E) creating an advertising message.
Question 2
Organizations that employ standardized products, promotion campaigns, and prices for all markets are practicing what is known as
A) customization.
B) internationalizatio n.
C) globalization.
D) regionalization.
E) nationalization.
Astronomers identified 12-billion-year-old white dwarf stars only 100 light years away from Earth
Saratoga Campaign, September 19 to October 17, 1777
Gettysburg Campaign, 1863
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