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Author Question: Distinguish between primary and secondary data.[br][br][b][color=#9E3EA8]Question ... (Read 71 times)

vinney12

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on: Jun 29, 2018
Distinguish between primary and secondary data.

Question 2

What are the four basic strategies a company can pursue when identifying market opportunities?


CourtneyCNorton

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Primary data is data not previously collected; secondary data is data that has been previously collected.

Answer to Question 2

The four basic strategies are (1 ) pursue no new products or markets, (2 ) introduce new products into existing markets, (3 ) introduce existing products into new markets, and (4 ) introduce new products into new markets.


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vinney12

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Reply #2 on: Jun 29, 2018
Thank you :)


CourtneyCNorton

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Reply #3 on: Jun 29, 2018
Happy to help you


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