This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Explain why it is crucial for advertisers to understand how consumers think, feel, and act regarding ... (Read 86 times)

luminitza

  • Hero Member
  • *****
  • Posts: 555
on: Jun 29, 2018
Explain why it is crucial for advertisers to understand how consumers think, feel, and act regarding social media, online advertising, and e-commerce. Can social media be leveraged profitably? Explain.

Question 2

Torque, a car manufacturer, aims to make its slogan Burn Rubber known to every individual in a way that they immediately associate it with the firm. The company has created a social media page where almost a thousand fans have registered. However, there are two competitors who advertise the same features as those of Torque's cars. The firm has a large number of customers who think it manufactures the best cars and there is no other manufacturer better than Torque. Jake is about to buy a limited edition sports car from Torque. It is most likely that Jake will have
  while deciding to buy the car.
 a. advertising clutter
  b. high involvement
  c. cognitive dissonance
  d. limited problem solving


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

swimkari

  • Sr. Member
  • ****
  • Posts: 332
Reply #1 on: Jun 29, 2018
Answer to Question 1

The role of digital and social media in advertising is a big one, and it will stay and grow with new technology such as mobile marketing. New media brings new vernacular to consumers. These online terms and brands have changed the way of online consumer behavior, advertising, and branding. Online advertisers should know where and why consumers go online, how that relates to where they go offline, as well as what makes them tick. This will help them understand consumer lifestyles, attitude, affect, emotion, and online consumer behavior so that they can maximize online and offline customer experiences. This will, in turn, help instill brand loyalty with offline, experiential marketing. Online advertisers should not just incorporate but also embrace social media to enhance their online presence. One way to leverage social media could be to align corporate websites and social media objectives to enhance return on investment for digital advertising.

Answer to Question 2

b


luminitza

  • Hero Member
  • *****
  • Posts: 555
Reply #2 on: Jun 29, 2018
Thank you :)


swimkari

  • Sr. Member
  • ****
  • Posts: 332
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

About 3% of all pregnant women will give birth to twins, which is an increase in rate of nearly 60% since the early 1980s.

Did you know?

The top five reasons that children stay home from school are as follows: colds, stomach flu (gastroenteritis), ear infection (otitis media), pink eye (conjunctivitis), and sore throat.

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

Did you know?

Pink eye is a term that refers to conjunctivitis, which is inflammation of the thin, clear membrane (conjunctiva) over the white part of the eye (sclera). It may be triggered by a virus, bacteria, or foreign body in the eye. Antibiotic eye drops alleviate bacterial conjunctivitis, and antihistamine allergy pills or eye drops help control allergic conjunctivitis symptoms.

Did you know?

In 1844, Charles Goodyear obtained the first patent for a rubber condom.

When the White House tapes were turned over to the special prosecutor, several crucial sections had ... When the White House tapes were turned over to the special prosecutor, several crucial sections had ...
Many children learn not to express prejudice overtly but may feel it implicitly. Many children learn not to express prejudice overtly but may feel it implicitly.
Cradle the head briefly in both hands to end this section. Hold for a few seconds until you can feel ... Cradle the head briefly in both hands to end this section. Hold for a few seconds until you can feel ...
Testing the client’s ability to feel vibrations, the toe Testing the client’s ability to feel vibrations, the toe
Look at Table 4.2.2. Consumers learn that the rubber ducks wear out batteries quickly. As a ... Look at Table 4.2.2. Consumers learn that the rubber ducks wear out batteries quickly. As a ...
I dont understand how to do this math I dont understand how to do this math
Video: Endocytosis -Types and Phagocytosis

For a complete list of videos, visit our video library