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Author Question: Explain why it is crucial for advertisers to understand how consumers think, feel, and act regarding ... (Read 22 times)

luminitza

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on: Jun 29, 2018
Explain why it is crucial for advertisers to understand how consumers think, feel, and act regarding social media, online advertising, and e-commerce. Can social media be leveraged profitably? Explain.

Question 2

Torque, a car manufacturer, aims to make its slogan Burn Rubber known to every individual in a way that they immediately associate it with the firm. The company has created a social media page where almost a thousand fans have registered. However, there are two competitors who advertise the same features as those of Torque's cars. The firm has a large number of customers who think it manufactures the best cars and there is no other manufacturer better than Torque. Jake is about to buy a limited edition sports car from Torque. It is most likely that Jake will have
  while deciding to buy the car.
 a. advertising clutter
  b. high involvement
  c. cognitive dissonance
  d. limited problem solving


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swimkari

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Reply #1 on: Jun 29, 2018
Answer to Question 1

The role of digital and social media in advertising is a big one, and it will stay and grow with new technology such as mobile marketing. New media brings new vernacular to consumers. These online terms and brands have changed the way of online consumer behavior, advertising, and branding. Online advertisers should know where and why consumers go online, how that relates to where they go offline, as well as what makes them tick. This will help them understand consumer lifestyles, attitude, affect, emotion, and online consumer behavior so that they can maximize online and offline customer experiences. This will, in turn, help instill brand loyalty with offline, experiential marketing. Online advertisers should not just incorporate but also embrace social media to enhance their online presence. One way to leverage social media could be to align corporate websites and social media objectives to enhance return on investment for digital advertising.

Answer to Question 2

b


luminitza

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Reply #2 on: Jun 29, 2018
Thank you :)


swimkari

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Reply #3 on: Jun 29, 2018
Happy to help you


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