This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Explain why it is crucial for advertisers to understand how consumers think, feel, and act regarding ... (Read 85 times)

luminitza

  • Hero Member
  • *****
  • Posts: 555
on: Jun 29, 2018
Explain why it is crucial for advertisers to understand how consumers think, feel, and act regarding social media, online advertising, and e-commerce. Can social media be leveraged profitably? Explain.

Question 2

Torque, a car manufacturer, aims to make its slogan Burn Rubber known to every individual in a way that they immediately associate it with the firm. The company has created a social media page where almost a thousand fans have registered. However, there are two competitors who advertise the same features as those of Torque's cars. The firm has a large number of customers who think it manufactures the best cars and there is no other manufacturer better than Torque. Jake is about to buy a limited edition sports car from Torque. It is most likely that Jake will have
  while deciding to buy the car.
 a. advertising clutter
  b. high involvement
  c. cognitive dissonance
  d. limited problem solving


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

swimkari

  • Sr. Member
  • ****
  • Posts: 332
Reply #1 on: Jun 29, 2018
Answer to Question 1

The role of digital and social media in advertising is a big one, and it will stay and grow with new technology such as mobile marketing. New media brings new vernacular to consumers. These online terms and brands have changed the way of online consumer behavior, advertising, and branding. Online advertisers should know where and why consumers go online, how that relates to where they go offline, as well as what makes them tick. This will help them understand consumer lifestyles, attitude, affect, emotion, and online consumer behavior so that they can maximize online and offline customer experiences. This will, in turn, help instill brand loyalty with offline, experiential marketing. Online advertisers should not just incorporate but also embrace social media to enhance their online presence. One way to leverage social media could be to align corporate websites and social media objectives to enhance return on investment for digital advertising.

Answer to Question 2

b


luminitza

  • Hero Member
  • *****
  • Posts: 555
Reply #2 on: Jun 29, 2018
Thank you :)


swimkari

  • Sr. Member
  • ****
  • Posts: 332
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Did you know?

Green tea is able to stop the scent of garlic or onion from causing bad breath.

Did you know?

Women are 50% to 75% more likely than men to experience an adverse drug reaction.

Did you know?

As many as 28% of hospitalized patients requiring mechanical ventilators to help them breathe (for more than 48 hours) will develop ventilator-associated pneumonia. Current therapy involves intravenous antibiotics, but new antibiotics that can be inhaled (and more directly treat the infection) are being developed.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates's recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Inverse Relation Between IQ and Disease. Could this explain the Flynn effect? Inverse Relation Between IQ and Disease. Could this explain the Flynn effect?
Empathy draws a more positive response from the patient because it is based on the willingness of th Empathy draws a more positive response from the patient because it is based on the willingness of th
Mechanisms to Explain the Effects of Massage Mechanisms to Explain the Effects of Massage
Red Bull uses strategies that help it target college-aged, young-adult consumers Red Bull uses strategies that help it target college-aged, young-adult consumers
Prepare for weekend plans when hours feel like minutes Prepare for weekend plans when hours feel like minutes
Please fully explain the answer with steps Please fully explain the answer with steps
Video: How do the different types of chromatography work? (No Audio)

For a complete list of videos, visit our video library