Author Question: Service organizations can immediately become more efficient by customizing their service products to ... (Read 71 times)

RRMR · **on:** Jun 29, 2018

Service organizations can immediately become more efficient by customizing their service products to meet the divergent desires of their customers.

Indicate whether the statement is true or false

Question 2

National clothing retailer, Old Navy has been known for its creative ad campaigns for a number of years. In 2010, the company decided to tap into some Hollywood talent to help promote its brand. Actors Jaime Pressly, Bailey Chase, and Judy Greer were signed to support the company's Scream for Savings initiative, a campaign designed to reach consumers with comedic messages. Old Navy spent over 100 million in measured media through the first two-thirds of 2010, and annual ad spending has topped 175 million in recent years. Old Navy intends to air its comedic advertisements of popular products primarily on its website and various social media outlets. The company believes that because consumers spend so many hours using these
forms of media, their ads will be seen frequently by the consumers. Through this strategy, Old Navy is using:
a. product placement.
b. repetition.
c. infomercials.
d. testimonials.