Which of the following is a similarity between the market strategies, positioning and differentiation?
a. Both involve standardizing and regularizing products.
b. Both depend on a perceived image of tangible or intangible features.
c. Both involve marketing products in a way that make them seem similar to competitors' products.
d. Both involve targeting a small market segment.
Question 2
Developments in technology have allowed the creation of devices that assist service representatives in performing tasks.
Indicate whether the statement is true or false
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