This topic contains a solution. Click here to go to the answer

Author Question: Which of the following describes methods to capture what consumers remember about the advertisement, ... (Read 53 times)

vicotolentino

  • Hero Member
  • *****
  • Posts: 552
Which of the following describes methods to capture what consumers remember about the advertisement, the brand name, and the benefits and costs of the brand by asking subjects to recall the information without giving them memory cues?
 a. image measure c. cognitive-structure index
  b. aided-recall measure d. None of the above.

Question 2

Which of the following is not a measure of marketing objectives and performance?
 a. aided-recall c. belief strength
  b. cognitive structure d. All of the above are valid measures.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

zhanghao

  • Sr. Member
  • ****
  • Posts: 316
Answer to Question 1

B
Definition of aided-recall measure

Answer to Question 2

A
Some possible measures include recognition of brand knowledge, aided-recall measures of brand knowledge, and image measures of brand knowledge.




vicotolentino

  • Member
  • Posts: 552
Reply 2 on: Jun 29, 2018
:D TYSM


scottmt

  • Member
  • Posts: 322
Reply 3 on: Yesterday
Gracias!

 

Did you know?

In inpatient settings, adverse drug events account for an estimated one in three of all hospital adverse events. They affect approximately 2 million hospital stays every year, and prolong hospital stays by between one and five days.

Did you know?

Approximately one in three babies in the United States is now delivered by cesarean section. The number of cesarean sections in the United States has risen 46% since 1996.

Did you know?

After 5 years of being diagnosed with rheumatoid arthritis, one every three patients will no longer be able to work.

Did you know?

People who have myopia, or nearsightedness, are not able to see objects at a distance but only up close. It occurs when the cornea is either curved too steeply, the eye is too long, or both. This condition is progressive and worsens with time. More than 100 million people in the United States are nearsighted, but only 20% of those are born with the condition. Diet, eye exercise, drug therapy, and corrective lenses can all help manage nearsightedness.

Did you know?

Common abbreviations that cause medication errors include U (unit), mg (milligram), QD (every day), SC (subcutaneous), TIW (three times per week), D/C (discharge or discontinue), HS (at bedtime or "hours of sleep"), cc (cubic centimeters), and AU (each ear).

For a complete list of videos, visit our video library