Author Question: Consumers who have strong relationships with a given brand are more likely to do which of the ... (Read 41 times)

debasdf · **on:** Jun 29, 2018

Consumers who have strong relationships with a given brand are more likely to do which of the following?
a. pay more for maintaining the prestige c. pay less for brand switching
b. pay more for added value in acquiring the brand d. pay less for brand purchase

Question 2

The major problems affecting global promotional efforts involve _____.
a. conforming to the uniform legal standards globally
b. homogeneous global demands
c. conflicting national regulations
d. undifferentiated marketing demands

JCABRERA33 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
This is one of the imperative motivations for creating and maintaining an effective public relations campaign.

Answer to Question 2

C