Once a course of action is selected and the marketing program is ...

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Once a course of action is selected and the marketing program is implemented, _______________ research is needed to ensure the execution of the marketing program is meeting pre-set expectations.
 a. exploratory c. performance-monitoring
  b. market share d. causal

Question 2

_____ is the process of taking a questionnaire that has previously been translated into another language and having a second, independent translator translate it back to the original language.
 a. Back translation
  b. Filtering
  c. Linguistic verification
  d. Reliability

[bfulkerson77]

Answer to Question 1

C
Performance-measuring research is needed to measure the results of marketing decisions to ensure deviations from pre-set plans have not occurred.

Answer to Question 2

A

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TYSM

[bigsis44]

Excellent