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Author Question: Once a course of action is selected and the marketing program is implemented, _______________ ... (Read 58 times)

drink

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on: Jun 29, 2018
Once a course of action is selected and the marketing program is implemented, _______________ research is needed to ensure the execution of the marketing program is meeting pre-set expectations.
 a. exploratory c. performance-monitoring
  b. market share d. causal

Question 2

_____ is the process of taking a questionnaire that has previously been translated into another language and having a second, independent translator translate it back to the original language.
 a. Back translation
  b. Filtering
  c. Linguistic verification
  d. Reliability


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bfulkerson77

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Performance-measuring research is needed to measure the results of marketing decisions to ensure deviations from pre-set plans have not occurred.

Answer to Question 2

A


drink

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

steff9894

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Reply 3 on: Yesterday
Excellent

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