Author Question: Simply inferring that marketing communications campaigns must have been integrated because it ... (Read 92 times)

ap345 · **on:** Jun 29, 2018

Simply inferring that marketing communications campaigns must have been integrated because it archived its marketing goals is considered to be which of the following?
a. An accurate statement c. A truism
b. A tautology d. A generally applicable concept

Question 2

The act of international marketers seeking ways to influence the regulatory environment in which they have to operate in is known as _____.
a. lobbying
b. integrating
c. reorganizing
d. restructuring

ASDFGJLO · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
IMC requires campaign continuity and strategic orientation, both of which can contribute to the achievement of marketing goals.

Answer to Question 2

A