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Author Question: Simply inferring that marketing communications campaigns must have been integrated because it ... (Read 52 times)

ap345

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Simply inferring that marketing communications campaigns must have been integrated because it archived its marketing goals is considered to be which of the following?
 a. An accurate statement c. A truism
  b. A tautology d. A generally applicable concept

Question 2

The act of international marketers seeking ways to influence the regulatory environment in which they have to operate in is known as _____.
 a. lobbying
  b. integrating
  c. reorganizing
  d. restructuring



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ASDFGJLO

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Answer to Question 1

B
IMC requires campaign continuity and strategic orientation, both of which can contribute to the achievement of marketing goals.

Answer to Question 2

A




ap345

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it


AngeliqueG

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Reply 3 on: Yesterday
Gracias!

 

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