Simply inferring that marketing communications campaigns must ...

[ap345]

Simply inferring that marketing communications campaigns must have been integrated because it archived its marketing goals is considered to be which of the following?
 a. An accurate statement c. A truism
  b. A tautology d. A generally applicable concept

Question 2

The act of international marketers seeking ways to influence the regulatory environment in which they have to operate in is known as _____.
 a. lobbying
  b. integrating
  c. reorganizing
  d. restructuring

[ASDFGJLO]

Answer to Question 1

B
IMC requires campaign continuity and strategic orientation, both of which can contribute to the achievement of marketing goals.

Answer to Question 2

A

[ap345]

TYSM

[fatboyy09]

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