In terms of location, retailers can be classified as store-based and nonstore-based.
Indicate whether the statement is true or false
Question 2
Which of the following statements is true regarding retailers' use of advertising?
a. Over time, television ads do not maintain their effects on consumer memory to the same extent as radio ads
b. Radio lacks the ability to target messages to select groups
c. Retailers are increasingly using television to create an image in the marketplace
d. Television advertising is the least expensive form of media available to retailers
e. Surfing the tube has decreased in recent years
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