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Author Question: In terms of location, retailers can be classified as store-based and nonstore-based. Indicate ... (Read 136 times)

dalyningkenk

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on: Jun 29, 2018
In terms of location, retailers can be classified as store-based and nonstore-based.
 
 Indicate whether the statement is true or false

Question 2

Which of the following statements is true regarding retailers' use of advertising?
 a. Over time, television ads do not maintain their effects on consumer memory to the same extent as radio ads
  b. Radio lacks the ability to target messages to select groups
  c. Retailers are increasingly using television to create an image in the marketplace
  d. Television advertising is the least expensive form of media available to retailers
  e. Surfing the tube has decreased in recent years


braelync

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

C


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dalyningkenk

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Reply #2 on: Jun 29, 2018
Thank you


braelync

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Reply #3 on: Jun 29, 2018
No problemo


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