Author Question: In the voice-pitch analysis method of observation, the more the voice pitch differs from the ... (Read 117 times)

captainjonesify · **on:** Jun 29, 2018

In the voice-pitch analysis method of observation, the more the voice pitch differs from the respondent's normal pitch the greater is the emotional intensity of the consumer's reaction to an advertisement.

Indicate whether the statement is true or false

Question 2

Surveying viewers or even having them keep detailed diaries is far more reliable at measuring viewing behavior compared with people meters.

Indicate whether the statement is true or false