Author Question: Which of the following is an example of a sales promotion tool? a. Free samples b. ... (Read 80 times)

TFauchery · **on:** Jun 29, 2018

Which of the following is an example of a sales promotion tool?
a. Free samples
b. Point-of-purchase displays
c. Sweepstakes
d. All of the above are sales promotion tools.

Question 2

Customer retention:
A) refers to the word-of-mouth communication that focuses on reasons why consumers like or dislike owning or using an offering.
B) is the practice of working to satisfy customers with the intention of developing long-term relationships with them.
C) refers to the positive disconfirmation of warranty and service expectations.
D) refers to the well-defined beliefs and expectations that result in hypotheses generation.
E) is the result of post-decision dissonance and post-decision regret.

TheNamesImani · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D
Among examples of consumer sales promotion tools are point-of-purchase displays, free samples, coupons, sweepstakes and contests. This may be found in the Consumer Sales Promotion section (14-2).

Answer to Question 2

B