Author Question: McDonald's aired a campaign in France that both made fun of Americans and stressed the French ... (Read 84 times)

cmoore54 · **on:** Jun 29, 2018

McDonald's aired a campaign in France that both made fun of Americans and stressed the French origins of McDonald's products.

Indicate whether the statement is true or false

Question 2

Which of the following is one of the stages that consumers must go through in testing hypotheses for learning?
A) Motivational thinking
B) Associative networking
C) Creation of biases
D) Schematic development
E) Encoding of evidence

taylorsonier · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T
McDonald's aired a campaign in France that both made fun of Americans and stressed the French origins of McDonald's products. It this to combat a negative image that French consumers had towards McDonald's.

Answer to Question 2

E