Author Question: Consumers will have negative attitudes toward a brand if it is present during an experience that ... (Read 91 times)

bcretired · **on:** Jun 29, 2018

Consumers will have negative attitudes toward a brand if it is present during an experience that provokes fear, because the brand shared in that experience.

Indicate whether the statement is true or false

Question 2

Marketers who sell to _____ customers have started using standard worldwide pricing.
a. commercial
b. organizational
c. residential
d. external