Author Question: When there are changes in how customers make their purchases, the channel manager needs to ... (Read 54 times)

ghost!

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When there are changes in how customers make their purchases, the channel manager needs to determine:
 a. The underlying sociocultural patterns.
  b. Whether these changes are temporary or long-term.
  c. Channel members' acceptance of the changes.
  d. Environmental changes and analyze them.
  e. Whether to make changes to the distribution channel.

Question 2

Procter & Gamble's ___________________ _ detergent was its first Pan-European product.
 Fill in the blank(s) with correct word



pami445

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Answer to Question 1

B

Answer to Question 2

Ariel



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ghost!

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pami445

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