Author Question: Which of the following statements is true of the influence of price on consumers' acquisition, ... (Read 54 times)

charchew · **on:** Jun 29, 2018

Which of the following statements is true of the influence of price on consumers' acquisition, usage, and disposition decisions?
A) When making a purchase, consumers consider how much they must pay in relation to the price of other relevant brands.
B) Consumers perceive prices that end in the number 0 to be cheaper than prices that end in 99.
C) Consumers respond better to a discount presented as a specific amount of money subtracted from the regular price than to a discount presented as a percentage off the regular price.
D) When buying multiple units of a service for one bundled price, consumers feel a great loss if they use only some of the units.
E) Generally, consumers tend to underestimate how much others will pay for goods, particularly when they are selling a product they own.

Question 2

Which of the following is not part of the influences on negotiation style?
a. Values
b. Attitudes
c. Expectations
d. Habitual Behavior