Author Question: The social systems perspective of marketing channels is appropriate because: a. The managerial ... (Read 108 times)

james0929 · **on:** Jun 29, 2018

The social systems perspective of marketing channels is appropriate because:
a. The managerial perspective is less important than previously thought.
b. Specialization and division of labor apply more than ever in the 1990s.
c. The legal environment requires it.
d. Technology changes have to be offset.
e. A solely economic approach is not adequate for understanding channels.

Question 2

Procter & Gamble's Era is positioned as a high-technology detergent that pretreats and washes fabrics that suspends dirt. This is an example of:
a. attribute/benefit positioning. c. use or applications positioning.
b. price/quality positioning. d. product class positioning.

iceage · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

E

Answer to Question 2

C
Procter & Gamble's Era is positioned as a high-technology detergent that pretreats and washes fabrics that suspends dirt. This is a very precise application that differentiates it in the consumers' minds from other laundry detergents that have a more general use. Therefore, this is an example of use or applications positioning.