This topic contains a solution. Click here to go to the answer

Author Question: The social systems perspective of marketing channels is appropriate because: a. The managerial ... (Read 96 times)

james0929

  • Hero Member
  • *****
  • Posts: 586
The social systems perspective of marketing channels is appropriate because:
 a. The managerial perspective is less important than previously thought.
  b. Specialization and division of labor apply more than ever in the 1990s.
  c. The legal environment requires it.
  d. Technology changes have to be offset.
  e. A solely economic approach is not adequate for understanding channels.

Question 2

Procter & Gamble's Era is positioned as a high-technology detergent that pretreats and washes fabrics that suspends dirt. This is an example of:
 a. attribute/benefit positioning. c. use or applications positioning.
  b. price/quality positioning. d. product class positioning.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

iceage

  • Guest
Answer to Question 1

E

Answer to Question 2

C
Procter & Gamble's Era is positioned as a high-technology detergent that pretreats and washes fabrics that suspends dirt. This is a very precise application that differentiates it in the consumers' minds from other laundry detergents that have a more general use. Therefore, this is an example of use or applications positioning.




james0929

  • Member
  • Posts: 586
Reply 2 on: Jun 29, 2018
Excellent


nanny

  • Member
  • Posts: 313
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

Did you know?

Only one in 10 cancer deaths is caused by the primary tumor. The vast majority of cancer mortality is caused by cells breaking away from the main tumor and metastasizing to other parts of the body, such as the brain, bones, or liver.

Did you know?

Over time, chronic hepatitis B virus and hepatitis C virus infections can progress to advanced liver disease, liver failure, and hepatocellular carcinoma. Unlike other forms, more than 80% of hepatitis C infections become chronic and lead to liver disease. When combined with hepatitis B, hepatitis C now accounts for 75% percent of all cases of liver disease around the world. Liver failure caused by hepatitis C is now leading cause of liver transplants in the United States.

Did you know?

Approximately 25% of all reported medication errors result from some kind of name confusion.

Did you know?

More than nineteen million Americans carry the factor V gene that causes blood clots, pulmonary embolism, and heart disease.

Did you know?

Nearly all drugs pass into human breast milk. How often a drug is taken influences the amount of drug that will pass into the milk. Medications taken 30 to 60 minutes before breastfeeding are likely to be at peak blood levels when the baby is nursing.

For a complete list of videos, visit our video library