One of the challenges with using podcasts in a marketing plan is:
A) identifying content that appeals to your personas.
B) the commitment required to creating the podcast content.
C) finding a way for the podcast to reach the target audience.
D) learning how to use the podcasting equipment.
E) understanding how to optimize podcast tags in search engines.
Question 2
Which of the following is true about Delphi Studies?
a. It seeks to obtain the responses of many people with only limited knowledge.
b. It aims at qualitative rather than quantitative measures by aggregating the information of a group of experts.
c. It suffers from the same drawback of ordinary mail investigations.
d. It requires only two steps for completion and hence information is obtained very quickly.
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