________ is referred to as collecting and responding to ...

[jon_i]

________ is referred to as collecting and responding to customer-generated content that is either positive or negative.
 
  A) Cause marketing
  B) Social media listening
  C) Crowdsourcing
  D) Mutinous movement

Question 2

The presence of loyalty programs reduces the switching costs of a product or service.
 
  Indicate whether the statement is true or false

[lindahyatt42]

Answer to Question 1

B

Answer to Question 2

FALSE

[jon_i]

Correct answers!

[lindahyatt42]

Great! Please up vote