Author Question: ________ is referred to as collecting and responding to customer-generated content that is either ... (Read 111 times)

jon_i

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________ is referred to as collecting and responding to customer-generated content that is either positive or negative.
 
  A) Cause marketing
  B) Social media listening
  C) Crowdsourcing
  D) Mutinous movement

Question 2

The presence of loyalty programs reduces the switching costs of a product or service.
 
  Indicate whether the statement is true or false



lindahyatt42

  • Sr. Member
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Answer to Question 1

B

Answer to Question 2

FALSE



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