Compare and contrast intensive, selective, and exclusive ...

[Lisaclaire]

Compare and contrast intensive, selective, and exclusive distribution. Give an example of a product that normally would be distributed in the way for each type of market coverage.

Question 2

Jasper Electronics, Inc (JEI)
 
  Jasper Electronics, Inc, is an electronics manufacturer that creates circuits for various electronic products. Currently, the company has eight locations. It prides itself on its fast production process.
 
  Ross is the newly appointed head operations manager of the company-and he is hoping to contribute to the company in a meaningful way. Ross has decided that there are several aspects of the production process that need to be changed or improved. One such aspect is quality control. He also wants to do some research to decide whether the company is moving in the right direction. In addition, he wishes to learn what other successful firms focus on so he can implement this knowledge at JEI.
 
  Refer to Jasper Electronics, Inc As an operating manager, Ross must do all of the following to be successful except
 A) motivate and lead people.
  B) understand how technology can make a manufacturer more productive and efficient.
  C) appreciate the control processes that help lower production costs and improve product quality.
  D) understand the relationship among the customer, the marketing of a product, and the production of a product.
  E) understand how to successfully finance production to gain the larger market share.

[ryrychapman11]

Answer to Question 1

Intensive distribution is the use of all available outlets for a product, such as chewing gum or cleaning supplies. Selective distribution is the use of only a portion of the available outlets for a product in each geographic area, such as high-end clothing items. Exclusive distribution is the use of only a single retail outlet for the product in a large geographic area, such as Mini Coopers.

Answer to Question 2

E

[Lisaclaire]

TYSM

[tranoy]

Excellent