At Mattel, a marketing information system stores data on regional sales activities, promotional costs, and international inventory levels. These data are examples of external sources.
Indicate whether the statement is true or false
Question 2
The first step in the managerial decision-making process is to
A) evaluate the problem.
B) create a problem opportunity.
C) identify an opportunity.
D) identify a solution to the problem.
E) generate alternative solutions to the problem.