Author Question: At Mattel, a marketing information system stores data on regional sales activities, promotional ... (Read 162 times)

KimWrice · **on:** Jul 14, 2018

At Mattel, a marketing information system stores data on regional sales activities, promotional costs, and international inventory levels. These data are examples of external sources.

Indicate whether the statement is true or false

Question 2

The first step in the managerial decision-making process is to
A) evaluate the problem.
B) create a problem opportunity.
C) identify an opportunity.
D) identify a solution to the problem.
E) generate alternative solutions to the problem.