Answer to Question 1
The major criticism of A&F's actions is that they came late. Ceasing any
distribution of the catalog, although a costly option, would have been
appropriate. It is hoped that A&F learned from the experience and set up an
internal system of checks and balances -- one that includes public relations -- to
avoid the marketing mindset that created this mess in the first place.
Answer to Question 2
Government regulators, shareholders, law enforcement agencies, health care
officials, college administrators, parents groups, SADD (Students Against Drunk
Driving) -- and even the liquor industry -- would think this was a bad idea. No
one, including a liquor industry struggling to position itself as being socially
responsible, would embrace this spread as a great idea.
Situation in a Guy's Life
The world has been horrified recently at a U.S. Congress so polarized and paralyzed that it cannot p
At breakfast, a middle-class husband sits absorbed in the newspaper and the public affairs of the da
Ads from the public service campaign in the late 1960s and early 1970s that encouraged people to get ...
Introducing Public Administration, 8/E
Prime Numbers & Public Key Cryptography