Do you think A&F's public relations tactics did enough to ...

[ghost!]

Do you think A&F's public relations tactics did enough to defuse the situation? If not, what else would you have recommended?
 
  What will be an ideal response?

Question 2

What other groups besides MADD might have been offended by the Drinking 101 spread? Can you name any publics that would approve of the spread?
 
  What will be an ideal response?

[sierramartinez]

Answer to Question 1

The major criticism of A&F's actions is that they came late. Ceasing any
distribution of the catalog, although a costly option, would have been
appropriate. It is hoped that A&F learned from the experience and set up an
internal system of checks and balances -- one that includes public relations -- to
avoid the marketing mindset that created this mess in the first place.

Answer to Question 2

Government regulators, shareholders, law enforcement agencies, health care
officials, college administrators, parents groups, SADD (Students Against Drunk
Driving) -- and even the liquor industry -- would think this was a bad idea. No
one, including a liquor industry struggling to position itself as being socially
responsible, would embrace this spread as a great idea.

[ghost!]

Thank you!

[sierramartinez]

Always glad to help...