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Author Question: Claudia Norman, a marketing consultant, recommended that brand equity for a new ... (Read 61 times)

jjjetplane

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on: Jun 4, 2019

Question 1

Which theory stresses the importance of internal mental processes?
◦ Stimulus-response theory
◦ Variable interval reinforcement theory
◦ Fixed-interval reinforcement theory
◦ Cognitive learning theory

Question 2

Claudia Norman, a marketing consultant, recommended that brand equity for a new environmentally-friendly product could be established by giving initial customers free memberships in the Sierra Club organization. Claudia used which of the following in her recommendation?
◦ Classical conditioning
◦ Promotional consideration
◦ Instrumental conditioning
◦ Emotional learning
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
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Marked as best answer by jjjetplane on Jun 4, 2019

nanny

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Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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jjjetplane

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Reply #2 on: Jun 4, 2019
Thank you!


nanny

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Reply #3 on: Jun 4, 2019
Always glad to help...


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