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Author Question: Claudia Norman, a marketing consultant, recommended that brand equity for a new ... (Read 66 times)

jjjetplane

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on: Jun 4, 2019

Question 1

Which theory stresses the importance of internal mental processes?
◦ Stimulus-response theory
◦ Variable interval reinforcement theory
◦ Fixed-interval reinforcement theory
◦ Cognitive learning theory

Question 2

Claudia Norman, a marketing consultant, recommended that brand equity for a new environmentally-friendly product could be established by giving initial customers free memberships in the Sierra Club organization. Claudia used which of the following in her recommendation?
◦ Classical conditioning
◦ Promotional consideration
◦ Instrumental conditioning
◦ Emotional learning
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Marked as best answer by jjjetplane on Jun 4, 2019

nanny

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Reply #1 on: Jun 4, 2019
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jjjetplane

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Reply #2 on: Jun 4, 2019
Thank you!


nanny

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Reply #3 on: Jun 4, 2019
Always glad to help...


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