Question 1
Which theory stresses the importance of internal mental processes?
◦ Stimulus-response theory
◦ Variable interval reinforcement theory
◦ Fixed-interval reinforcement theory
◦ Cognitive learning theory
Question 2
Claudia Norman, a marketing consultant, recommended that brand equity for a new environmentally-friendly product could be established by giving initial customers free memberships in the Sierra Club organization. Claudia used which of the following in her recommendation?
◦ Classical conditioning
◦ Promotional consideration
◦ Instrumental conditioning
◦ Emotional learning