In the traditional transactional marketing approach, the ultimate goal of marketing is to:
A) serve customers' needs and wants.
B) develop long-term customer relationships.
C) create value in the buyer-seller relationship.
D) acquire new customers and complete a large number of exchanges.
E) All of the above are goals of transactional marketing
Question 2
A measure of the physical conditions of the product when received by the buyer is known as_________________ ___, this common element of logistics service.
Fill in the blank(s) with correct word
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