An example of an appeal to an individual's functional needs might be ____.
a. a food distributor advertising seasonal fruits
b. a commercial featuring a man getting the attention of a beautiful woman because of the cologne he is wearing
c. an ad for Rolex watches that simply displays a watch with no verbal content
d. a Marlboro cigarette ad showing a cowboy with a pack of cigarettes beside him
e. Macintosh's claim that their computers are user friendly
Question 2
Transaction costs are part of a value chain but costs of finding information are not.
Indicate whether the statement is true or false
A nearly motionless individual, alert to danger, will whistle when alarmed to warn other groundhogs
Food webs show feeding relationships and energy flow
Finding Added Sugars on the Label A food
Classical Conditioning and Food
Gui (grilled food) Galbi-gui
Food poisoning: Salmonella