Author Question: Larger and more disperse markets warrant _____ levels of marketing communications expenditures. a. ... (Read 108 times)

captainjonesify · **on:** Jun 29, 2018

Larger and more disperse markets warrant _____ levels of marketing communications expenditures.
a. low c. wide
b. high d. narrow

Question 2

Smaller and concentrated markets require which of the following?
a. large budgets c. no budget
b. small budgets d. None of the above.

djofnc · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
The larger and more disperse markets warrant higher budgets, as they are harder to communicate to.

Answer to Question 2

B
Smaller and more concentrated markets are easier to communicate to.