In terms of implications for creativity, which of the following ...

[corkyiscool3328]

In terms of implications for creativity, which of the following marketing communications strategies requires reminders?
 a. informative c. habit formation
  b. affective d. self-satisfaction

Question 2

In terms of implications for creativity, which of the following marketing communications strategies requires executional impact?
 a. informative c. habit formation
  b. affective d. self-satisfaction

[milbourne11]

Answer to Question 1

C
The habit-formation strategy covers products that are low involvement and thinking.

Answer to Question 2

B
The affective strategy applies to products that are high involvement and feeling.