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Author Question: What are the strategies available to the marketing communications ... (Read 74 times)

bucstennis@aim.com

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on: Jun 29, 2018
What are the strategies available to the marketing communications manager?

Question 2

After-sale services and warranties are the _____ elements of a product.
 a. intangible
  b. augmented
  c. core
  d. packaging


234sdffa

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Reply #1 on: Jun 29, 2018
Answer to Question 1

The marketing communications manager can implement the informative, affective, habit-formation, or self-satisfaction strategies.

Answer to Question 2

B


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