What are the strategies available to the marketing communications ...

Author Question: What are the strategies available to the marketing communications ... (Read 71 times)

bucstennis@aim.com

Hero Member
Posts: 532

on: Jun 29, 2018

What are the strategies available to the marketing communications manager?

Question 2

After-sale services and warranties are the _____ elements of a product.
a. intangible
b. augmented
c. core
d. packaging

234sdffa

Sr. Member
Posts: 341

Reply #1 on: Jun 29, 2018

Answer to Question 1

The marketing communications manager can implement the informative, affective, habit-formation, or self-satisfaction strategies.

Answer to Question 2

B

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