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Author Question: A(n) _________ is a selling technique in which a salesperson relates how one of his or her customers ... (Read 210 times)

sdfghj

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A(n) _________ is a selling technique in which a salesperson relates how one of his or her customers had a problem similar to the prospect's and solved it by using the salesperson's product.
 Fill in the blank(s) with correct word

Question 2

Discuss the reasons many customers never complain.



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duy1981999

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Answer to Question 1

success story commitment

Answer to Question 2

Customers typically do not complain for the following reasons; (1 ) they don't know who to complain to; (2 ) they don't think it will do any good; (3 ) many customers doubt their own subjective evaluation; (4 ) many accept part of the blame due to their roles as co-producers; (5 ) many simply want to avoid a confrontation; and (6 ) many feel they lack the expertise to make an accurate judgment.





 

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