This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: As promotion manager for a candy bar manufacturer, your objective is to create a sales promotion ... (Read 82 times)

wrbasek0

  • Hero Member
  • *****
  • Posts: 560
on: Jun 28, 2018
As promotion manager for a candy bar manufacturer, your objective is to create a sales promotion that will provide consumers with an immediate reward while achieving a repeat purchase objective for your company. Which of the following would effectively serve these purposes?
 a. mail-in offer
  b. contest
  c. sweepstakes
  d. bonus pack
  e. sample

Question 2

Which of the following is an advantage of employing the services of a full-service agency?
 a. obtaining negotiating leverage with the media
  b. ability to contract for services only when they are needed
  c. greater control over the advertising function
  d. greater control over competitive information
  e. more effective advertising


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

aliotak

  • Sr. Member
  • ****
  • Posts: 326
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

a


wrbasek0

  • Hero Member
  • *****
  • Posts: 560
Reply #2 on: Jun 28, 2018
Correct answers!


aliotak

  • Sr. Member
  • ****
  • Posts: 326
Reply #3 on: Jun 28, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Did you know?

Most women experience menopause in their 50s. However, in 1994, an Italian woman gave birth to a baby boy when she was 61 years old.

Did you know?

Blastomycosis is often misdiagnosed, resulting in tragic outcomes. It is caused by a fungus living in moist soil, in wooded areas of the United States and Canada. If inhaled, the fungus can cause mild breathing problems that may worsen and cause serious illness and even death.

Did you know?

Intradermal injections are somewhat difficult to correctly administer because the skin layers are so thin that it is easy to accidentally punch through to the deeper subcutaneous layer.

Did you know?

Illness; diuretics; laxative abuse; hot weather; exercise; sweating; caffeine; alcoholic beverages; starvation diets; inadequate carbohydrate consumption; and diets high in protein, salt, or fiber can cause people to become dehydrated.

Alternate sites that can be used to create a new opening (-ostomy) in the colon. Alternate sites that can be used to create a new opening (-ostomy) in the colon.
Tracheostomy. A tracheotomy, or incision into the trachea, is performed to create an opening into th Tracheostomy. A tracheotomy, or incision into the trachea, is performed to create an opening into th
In this photo opportunity, Phillies manager Ben Chapman refused to shake Jackie Robinson’s hand. ... In this photo opportunity, Phillies manager Ben Chapman refused to shake Jackie Robinson’s hand. ...
Manager's Responsibilities to Employee and Physician-Employer Manager's Responsibilities to Employee and Physician-Employer
Medical assistant extern clarifying externship issues with the office manager. Medical assistant extern clarifying externship issues with the office manager.
Rocking the leg to create rotation in the hip joint. Rocking the leg to create rotation in the hip joint.
Video: What is Reverse Osmosis?

For a complete list of videos, visit our video library