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Author Question: As promotion manager for a candy bar manufacturer, your objective is to create a sales promotion ... (Read 151 times)

wrbasek0

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on: Jun 28, 2018
As promotion manager for a candy bar manufacturer, your objective is to create a sales promotion that will provide consumers with an immediate reward while achieving a repeat purchase objective for your company. Which of the following would effectively serve these purposes?
 a. mail-in offer
  b. contest
  c. sweepstakes
  d. bonus pack
  e. sample

Question 2

Which of the following is an advantage of employing the services of a full-service agency?
 a. obtaining negotiating leverage with the media
  b. ability to contract for services only when they are needed
  c. greater control over the advertising function
  d. greater control over competitive information
  e. more effective advertising


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aliotak

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

a


wrbasek0

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Reply #2 on: Jun 28, 2018
Correct answers!


aliotak

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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