This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: As promotion manager for a candy bar manufacturer, your objective is to create a sales promotion ... (Read 119 times)

wrbasek0

  • Hero Member
  • *****
  • Posts: 560
on: Jun 28, 2018
As promotion manager for a candy bar manufacturer, your objective is to create a sales promotion that will provide consumers with an immediate reward while achieving a repeat purchase objective for your company. Which of the following would effectively serve these purposes?
 a. mail-in offer
  b. contest
  c. sweepstakes
  d. bonus pack
  e. sample

Question 2

Which of the following is an advantage of employing the services of a full-service agency?
 a. obtaining negotiating leverage with the media
  b. ability to contract for services only when they are needed
  c. greater control over the advertising function
  d. greater control over competitive information
  e. more effective advertising


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

aliotak

  • Sr. Member
  • ****
  • Posts: 326
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

a


wrbasek0

  • Hero Member
  • *****
  • Posts: 560
Reply #2 on: Jun 28, 2018
Correct answers!


aliotak

  • Sr. Member
  • ****
  • Posts: 326
Reply #3 on: Jun 28, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Though “Krazy Glue” or “Super Glue” has the ability to seal small wounds, it is not recommended for this purpose since it contains many substances that should not enter the body through the skin, and may be harmful.

Did you know?

In the United States, an estimated 50 million unnecessary antibiotics are prescribed for viral respiratory infections.

Did you know?

More than 20 million Americans cite use of marijuana within the past 30 days, according to the National Survey on Drug Use and Health (NSDUH). More than 8 million admit to using it almost every day.

Did you know?

Illness; diuretics; laxative abuse; hot weather; exercise; sweating; caffeine; alcoholic beverages; starvation diets; inadequate carbohydrate consumption; and diets high in protein, salt, or fiber can cause people to become dehydrated.

Did you know?

The human body's pharmacokinetics are quite varied. Our hair holds onto drugs longer than our urine, blood, or saliva. For example, alcohol can be detected in the hair for up to 90 days after it was consumed. The same is true for marijuana, cocaine, ecstasy, heroin, methamphetamine, and nicotine.

Examples of objective evaluation Examples of objective evaluation
Responsibilities of the nurse manager Responsibilities of the nurse manager
Patient teaching: health promotion to prevent osteroporosis in women Patient teaching: health promotion to prevent osteroporosis in women
An agglutination inhibition reaction. Commercial kit materials would create an agglutination ... An agglutination inhibition reaction. Commercial kit materials would create an agglutination ...
How to create a table of values displaying commission and earnings (Question 1) How to create a table of values displaying commission and earnings (Question 1)
Connecting blunt ends to create recombinant DNA molecules Connecting blunt ends to create recombinant DNA molecules
Video: Phases of an Action Potential - Resting Potential, Threshold, Rising, Falling, & Recovery Phases

For a complete list of videos, visit our video library