This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: As promotion manager for a candy bar manufacturer, your objective is to create a sales promotion ... (Read 153 times)

wrbasek0

  • Hero Member
  • *****
  • Posts: 560
on: Jun 28, 2018
As promotion manager for a candy bar manufacturer, your objective is to create a sales promotion that will provide consumers with an immediate reward while achieving a repeat purchase objective for your company. Which of the following would effectively serve these purposes?
 a. mail-in offer
  b. contest
  c. sweepstakes
  d. bonus pack
  e. sample

Question 2

Which of the following is an advantage of employing the services of a full-service agency?
 a. obtaining negotiating leverage with the media
  b. ability to contract for services only when they are needed
  c. greater control over the advertising function
  d. greater control over competitive information
  e. more effective advertising


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

aliotak

  • Sr. Member
  • ****
  • Posts: 326
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

a


wrbasek0

  • Hero Member
  • *****
  • Posts: 560
Reply #2 on: Jun 28, 2018
Correct answers!


aliotak

  • Sr. Member
  • ****
  • Posts: 326
Reply #3 on: Jun 28, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Vaccines prevent between 2.5 and 4 million deaths every year.

Did you know?

In the United States, congenital cytomegalovirus causes one child to become disabled almost every hour. CMV is the leading preventable viral cause of development disability in newborns. These disabilities include hearing or vision loss, and cerebral palsy.

Did you know?

All adults should have their cholesterol levels checked once every 5 years. During 2009–2010, 69.4% of Americans age 20 and older reported having their cholesterol checked within the last five years.

Did you know?

Sildenafil (Viagra®) has two actions that may be of consequence in patients with heart disease. It can lower the blood pressure, and it can interact with nitrates. It should never be used in patients who are taking nitrates.

Did you know?

The human body's pharmacokinetics are quite varied. Our hair holds onto drugs longer than our urine, blood, or saliva. For example, alcohol can be detected in the hair for up to 90 days after it was consumed. The same is true for marijuana, cocaine, ecstasy, heroin, methamphetamine, and nicotine.

Levels of DNA packaging to create a chromosome Levels of DNA packaging to create a chromosome
Davis, Weintraub, and Lasser and the promotion of muscle cell differentiation in fibroblasts by the Davis, Weintraub, and Lasser and the promotion of muscle cell differentiation in fibroblasts by the
Stones create distinctive microclimates Stones create distinctive microclimates
Candy Jar Candy Jar
In this photo opportunity, Phillies manager Ben Chapman refused to shake Jackie Robinson’s hand. ... In this photo opportunity, Phillies manager Ben Chapman refused to shake Jackie Robinson’s hand. ...
Computed tomography (CT) uses X-rays to create a CT scan of the brain. Computed tomography (CT) uses X-rays to create a CT scan of the brain.
Video: Ciliate conjugation Animation

For a complete list of videos, visit our video library